Producing for Profit

Producing for Profit is a masterclass and mentorship program for live entertainment producers. Learn the fundamentals, refine your strategy, and get personalised support to grow your producing career, whether you’re just starting out or ready to take your productions to the next level.

THE FIRST MASTERCLASS SERIES HAS FINISHED - IF YOU ARE INTERESTED IN 1-ON-1 MENTORING BOOK HERE OR JOIN THE WAITLIST FOR WHEN THE NEXT MASTERCLASS WILL HAPPEN!

What you’ll get

  • The Masterclass

    A 90-minute deep dive into the essentials of producing live entertainment. From navigating fringe festivals and independent touring to marketing, ticketing, budgeting and pitching. This session sets you up with the tools you need to produce smarter.

    Masterclass is $60 if bought separately

  • One-on-One Mentorship

    Four personalised one-hour sessions tailored to your goals with Trigger. Whether you’re planning your first show or scaling up a tour, together we will work through your specific challenges and build a roadmap for success.

    Mentorship & Masterclass package is $399. Individual one-on-one sessions are $100 per hour

  • Practical Tools & Industry Insight

    Walk away with real-world advice, templates, and insider tips from a working producer. Understand how the industry works, avoid common mistakes and feel more confident in every producing decision.

SOLD OUT - JOIN WAITLIST

SOLD OUT - JOIN WAITLIST

Mentorship & Masterclass
$399.00

The Producing for Profit Masterclass is a 90-minute deep dive into the essentials of producing live entertainment.

Whether you’re producing for festivals, local shows or independent touring this masterclass will give you the tools to producer smarter!

Topics included in the masterclass:

  • Producing pathways (festivals vs independent)

  • Marketing, design & ticketing strategy

  • Contracting artists, building budgets & managing teams

  • Pitching to festivals & venues + crafting your pitch deck

The masterclass will be run 3 times via google meet choose which date works for you:
Sunday 8th June 2:00pm-3:30pm AEST SOLD OUT
Wednesday 11th June 7:30pm-9:00pm AEST SOLD OUT
Sunday 15th June 2:00pm-3:30pm AEST - NEW DATE!

In addition to the Masterclass you also get four personalised one-hour sessions tailored to your goals with Trigger.

Whether you’re planning your first show or scaling up, we’ll work through your specific challenges and build a roadmap for success.

Masterclass Only
$60.00

The Producing for Profit Masterclass is a 90-minute deep dive into the essentials of producing live entertainment.

Whether you’re producing for festivals, local shows or independent touring this masterclass will give you the tools to producer smarter!

Topics included in the masterclass:

  • Producing pathways (festivals vs independent)

  • Marketing, design & ticketing strategy

  • Contracting artists, building budgets & managing teams

  • Pitching to festivals & venues + crafting your pitch deck

The masterclass will be run 3 times via google meet choose which date works for you:
Sunday 8th June 2:00pm-3:30pm AEST SOLD OUT
Wednesday 11th June 7:30pm-9:00pm AEST SOLD OUT
Sunday 15th June 2:00pm-3:30pm AEST - NEW DATE!

✺ Frequently asked questions ✺

  • This is designed for new and emerging producers in the live entertainment space. Whether you’re working on a fringe debut, independent tour, or local show and want to produce smarter and more confidently.

  • The tools and insights apply to cabaret, burlesque, comedy, drag, theatre, and other live performance genres. If you’re putting on a show, this will help you produce it better.

  • Not at all! Whether you have a fully formed concept or are just starting to think about producing, the masterclass and mentorship sessions will meet you where you’re at.

  • The masterclass is live (via Google Meet) to allow for Q&A and interaction. Mentorship sessions are booked individually and tailored to you - these could be in person or online.

  • Yes! The sessions are held online and open to participants worldwide. While the examples are often Australia-based, the producing principles apply globally (especially if you're looking at Edinburgh Fringe or touring).

  • The cost of the masterclass and mentorship are inclusive of GST as Trigger Happy Productions Pty Ltd is a registered business in Australia.